The Boulder Strip property recently debuted an updated laser light show with new music, more sophisticated effects and a wide range of colors at Sam’s Town in Las Vegas.
This free attraction plays three times at night. It is located in the indoor atrium between the hotel’s casino and buffet. Sam’s Town hired the technological artists behind laser shows at Walt Disney World, Six Flags and Cirque du Soleil. The upgrade is the first major renovation of the show since it debuted in 1994.
Until last month, the seven-minute show consisted primarily of a Western adventure. The new show runs 15 minutes and features several different themes, including an homage to stock car racing and a tribute to American patriotism. The production begins as it always has but now segues into the new bits.
General Manager John Sou said: “Our show was dated, the music was dated and the technology was dated. We looked at what we previously had and wanted to expand.”
The show is being produced by Laser Show Design Inc., a company based in Orlando, that develops laser displays for theme parks and planetariums. Las Vegas-based DTB Technical Services designed the theatrical lighting. The company also works on numerous Cirque du Soleil shows, including “Love” and “O.”
More changes can be expected for the production. At the end of November, it will receive a winter makeover with lights, garlands, a holiday soundtrack and falling snow.
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